CTV ADS THAT
READ THE
ROOM.
Match the content. Not the person.
Better ads, better revenue, zero tracking.
Love, Victor
S1 E1 — Welcome to Creekwood
BREW BOLD,
FEEL BALANCED
At encoding, our AI reads every scene — topic, mood, narrative. At playback, every ad fits.
Ads matched to the moment, not the person.
Behavioural targeting is losing ground. Contextual placement drives higher viewer attention and purchase intent — your brand appears in scenes that fit, brand-safe, cookie-free, and built for recall.
Lower costs, higher CPMs, zero compromises.
Centralised infrastructure is expensive and contextless ads undervalue your inventory. Popcorn's distributed network cuts streaming costs while contextually matched ads command premium rates.
Earn from every stream your node delivers.
Unused bandwidth is lost revenue. Run a Popcorn node and earn a share of infrastructure revenue from every stream you serve — no specialist hardware required, no minimum commitment, no lock-in.
Your content, protected and paid from day one.
Distribution shouldn't mean losing control. Popcorn gives producers built-in digital rights management, automated payments, and instant access to every connected streaming publisher on the network.
Three formats. Every one contextually matched.
When ads fit the content, everyone wins.
Viewers pay attention. Brands get recalled. Publishers get paid properly.
Full-attention video ads.
Pre-roll and mid-roll video ads matched to the content genre and mood — served when viewer attention is highest.
Non-intrusive overlay ads.
Compact overlays appear at contextually relevant moments — visible without interrupting playback, viewer dismissable.
Contextual display in streaming UI.
Banner and display ads served within the streaming interface — matched to the content the viewer is browsing, not a third-party profile.
ROI CALCULATOR
See what Popcorn means for your numbers.
Enter your current figures. We'll show you what contextual advertising and distributed infrastructure can change.
Your current setup
Total impressions served per month across all inventory.
Your current blended CPM across all campaigns.
Used to estimate contextual match rate for your category.
The percentage of your ads that are watched to completion. Industry average for behavioural targeting is 48–55%.
Without Popcorn
With Popcorn
52%
VIEW-THROUGH RATE
66% – 72%
VIEW-THROUGH RATE
520,000
COMPLETED VIEWS / MONTH
660,000 – 720,000
COMPLETED VIEWS / MONTH
480,000
WASTED IMPRESSIONS / MONTH
280,000 – 340,000
WASTED IMPRESSIONS / MONTH
1¢
COST PER COMPLETED VIEW
1¢ – 1¢
COST PER COMPLETED VIEW
ESTIMATED PURCHASE INTENT UPLIFT
+26% – +36%
vs. behavioural targeting baseline
Based on Nielsen contextual advertising benchmarks and IAS attention measurement studies, 2024–2025.
Estimates based on Popcorn beta performance data and industry benchmarks. Actual results vary by content category, geography, fill rate, and campaign type.
Want a number you can take to your team?
Book a call and we'll build a tailored projection based on your actual inventory and campaign data.