FOR ADVERTISERS
You're not buying too few impressions. You're wasting most of the ones you buy.
Popcorn matches every ad to the content on screen — not the profile of who's watching. Less waste. Higher attention. Better recall. No cookies required.
How many impressions are you wasting?
WASTED IMPRESSIONS (BEHAVIOURAL)
480,000
at 52% average view-through rate
WASTED IMPRESSIONS (CONTEXTUAL)
260,000
at 74% projected view-through rate
IMPRESSIONS SAVED PER MONTH
220,000
View-through rate benchmarks based on IAS CTV attention research, 2025. Contextual uplift based on Proximic by Comscore State of Programmatic, 2025. Illustrative — actual results vary.
THE PROBLEM
Most streaming impressions are served in the wrong moment.
Behavioural targeting finds the right person. It has no way of knowing if that person is paying attention when your ad appears. In streaming, the moment matters more than the profile — an ad served during a tense scene, a distracted second-screen moment, or a genre mismatch is money spent on an impression that registered nothing.
The result is a view-through rate problem. The average behavioural campaign in streaming achieves 48–55% view-through. The other half of your budget served an ad that nobody watched to the end.
THE ARGUMENT
The wrong moment. Every time.
BEHAVIOURAL TARGETING
- ✗
Targets who you are — not where your attention is. The profile matches. The moment doesn't.
- ✗
Streaming audiences are harder to profile than desktop or mobile. Signal quality is lower. Accuracy is lower.
- ✗
Blocklists react to unsafe content after it's already been categorised incorrectly. Brand safety is never guaranteed.
CONTEXTUAL TARGETING
- ✓
Targets what's on screen — not who's watching. Your ad appears in the scene it belongs in.
- ✓
Works on any streaming inventory regardless of audience size. The content is the targeting signal.
- ✓
Unsafe contexts are never eligible for placement. Brand safety is structural, not reactive.
THE DIFFERENCE
The same budget. Measurably better results.
Illustrative campaign benchmarks based on a $10,000 monthly ad budget at 1M impressions.
52%
VIEW-THROUGH RATE
68–74%
VIEW-THROUGH RATE
520,000
COMPLETED VIEWS / MONTH
700,000+
COMPLETED VIEWS / MONTH
$0.019
COST PER COMPLETED VIEW
$0.014
COST PER COMPLETED VIEW
baseline
PURCHASE INTENT VS BEHAVIOURAL
+63%
PURCHASE INTENT VS BEHAVIOURAL
Sources: IAS CTV attention research, 2025 · Proximic by Comscore State of Programmatic, 2025 · Figures illustrative — actual results vary by vertical, creative, and campaign.
BRAND SAFETY
Safety isn't a filter. It's built in.
Traditional programmatic relies on blocklists — a reactive system that over-restricts legitimate inventory and still fails to catch every unsafe context. Popcorn's placement logic inverts this: you define the content environments where your brand belongs, and only those contexts are ever eligible. Everything else is excluded by default.
CONSUMER RESEARCH
80%
of consumers say they would stop using a brand whose ad appeared next to unsafe content.
Silverpush Consumer Trust Research, 2025.
Three formats. Every one contextually matched.
When ads fit the content, everyone wins.
Viewers pay attention. Brands get recalled. Publishers get paid properly.
Full-attention video ads.
Pre-roll and mid-roll video ads matched to the content genre and mood — served when viewer attention is highest.
Non-intrusive overlay ads.
Compact overlays appear at contextually relevant moments — visible without interrupting playback, viewer dismissable.
Contextual display in streaming UI.
Banner and display ads served within the streaming interface — matched to the content the viewer is browsing, not a third-party profile.
GETTING STARTED
Up and running in three steps.
01
Tell us where your brand belongs.
Choose the content contexts where you want your ad to appear — genre, mood, topic, setting, content rating. No audience segments. No demographic targeting. You define the scene, we find the moment.
02
Upload your video, overlay, or display creative.
We support MP4 up to 30 seconds for video, plus overlay and display formats. Popcorn checks creative specs and brand safety compliance automatically on upload.
03
Set your budget and go live.
Daily or total campaign budget, your target CPM, and your flight dates. Your campaign begins matching immediately once active. Real-time reporting from your dashboard from day one.
Advertiser case studies coming Q3 2026.
We're onboarding our first wave of advertisers now. If you'd like to be featured as a launch partner, get in touch.
Become a launch partner →Stop paying for impressions that don't land.
Run contextually matched campaigns across independent streaming inventory. Your brand in the right scene, every time.
No setup fee. No minimum spend. Cancel anytime.