Investor Information
Streaming won the audience.The economics didn't follow.
We spent years building inside this industry. What we found was a broken ad market, punishing infrastructure costs, and no one fixing either. So we did.
Netflix CPM
Independent publisher CPM
Ad Age streaming CPM analysis, 2024. Vitrina.ai AVOD monetisation data.
The Problem
The money moved. The infrastructure didn't.
The U.S. CTV ad market hit $26.6B in 2025 and is growing 12% annually. The infrastructure to capture it for independent publishers doesn't exist. Yet.
CTV now accounts for more than 45% of U.S. streaming viewership. The budgets are following. But the publishers outside the walled gardens — the platforms that aren't Netflix, YouTube, or Amazon — are earning a fraction of what their content deserves.
The reason is infrastructure. Without scene-level content intelligence, independent inventory is untargetable on anything other than blunt programmatic. Without a cost-efficient delivery network, the economics don't scale. Popcorn fixes both.
The Opportunity
Most ad platforms ask who's watching. We ask what's on screen.
Popcorn's AI analyses content at encoding — topic, mood, setting, narrative arc — and matches every ad to the scene it belongs in. No cookies. No audience profiles. No third-party data. Just the content itself, read in real time, used to serve ads that viewers actually tolerate and advertisers actually want to pay for.
That same infrastructure delivers the stream. A distributed node network routes content through bandwidth contributed by operators around the world — cutting delivery costs by 35–45% versus traditional CDN. Lower costs for publishers. Earnings for node operators. Every stream makes the network stronger.
Every publisher onboarded makes the network more valuable for every advertiser. Every advertiser raises CPMs for every publisher. Every stream reduces costs further. The flywheel is already turning.
Edge of the Chart
S1E1 — The Bay of Biscay
The Roadmap
Three phases. Each one makes the next inevitable.
Fix the Economics
Launching AI-driven contextual advertising and a distributed node network — boosting publisher revenue and slashing delivery costs.
Revenue
Give Producers Control
Automated distribution and verifiable on-chain DRM. Producers upload once and go live across every connected publisher on the network.
Revenue
Fund the Future
Fractional ownership via Revenue-Participating NFTs — letting audiences fund the content they love in exchange for a stake in future earnings.
Revenue
Phase 1 builds the rails. Phase 2 runs rights management on them. Phase 3 uses that same infrastructure to fund content before it's made. One platform, built in sequence.
The Team
Built by people who've lived inside the problem.
Damian has spent a career building the infrastructure layer of the media industry. Martijn has spent one turning complex systems into products that scale. Popcorn is what happens when both sets of experience point at the same problem.
Damian Miles
CEO & CTO
Damian spent 25 years building media infrastructure across Asia and the Pacific — broadcast studios, channel launches, DRM systems. He launched FOXLife HD in Japan. He built EditShare's Asia-Pacific operations from scratch. He's the kind of person who reads a CDN architecture diagram for fun. Popcorn's technical foundation is his.
The Ask
We're raising.
Here's what it buys.
What we'll achieve in 12 months:
- Onboard first 20 publishers onto the platform.
- Achieve first commercial ad delivery at scale.
- Sign first data licensing agreement.
- Begin Phase 2 rights management development.
If you see what we see, let's talk.
We're talking to investors who understand media infrastructure and want to back it at the beginning.