CTV ADS THAT
READ THE
ROOM.
Match the content. Not the person.
Better ads, better revenue, zero tracking.
Edge of the Chart
S1E1 — The Bay of Biscay
From content to context.
Before the first viewer presses play.
01 · ENCODE
Content is analysed at encoding.
Before a single viewer presses play, our AI processes every scene — reading the content, not the audience.
02 · ANALYSE
Every scene, read in real time.
Topic, mood, narrative arc, setting, objects — captured at scene level and stored as rich contextual metadata.
03 · MATCH
The ad that belongs, served at the moment it fits.
At playback, the ad matched to the scene's context is served — not because of who's watching, but because of what's on screen.
Context performs. The data is independent.
Independent research on contextual vs behavioural targeting in streaming environments.
Sources: Proximic by Comscore State of Programmatic Report, Jan 2025 · GumGum Contextual Intelligence Report, 2025 · Integral Ad Science CTV attention research, 2025 · Contextual CPM uplift based on industry benchmark ranges — actual results vary by content category and fill rate.
Safety isn't a filter. It's built in.
Blocklists restrict too much and protect too little. When placement is driven by scene-level content signals, inappropriate contexts are never surfaced — not blocked after the fact. Brand safety becomes a structural property of the targeting logic, not a reactive layer on top of it.
0%
of consumers say they would stop using a brand whose ad appeared next to unsafe content.
Multiple industry sources including Silverpush Consumer Trust Research, 2025.
Three formats. Every one contextually matched.
When ads fit the content, everyone wins.
Viewers pay attention. Brands get recalled. Publishers get paid properly.
Full-attention video ads.
Pre-roll and mid-roll video ads matched to the content genre and mood — served when viewer attention is highest.
Non-intrusive overlay ads.
Compact overlays appear at contextually relevant moments — visible without interrupting playback, viewer dismissable.
Contextual display in streaming UI.
Banner and display ads served within the streaming interface — matched to the content the viewer is browsing, not a third-party profile.
Ready to match your brand to the moment?
Join the publishers and advertisers building the next era of streaming advertising.
No setup fee. No lock-in. Cancel anytime.